In Lee Ann Roberts’ hands, even the hardest techno can have subtlety and soul. The Amsterdam-based, South African-born artist has become a prominent force in the global techno scene thanks to her fierce determination and vibrant creative touch. She leads with her own NowNow label – a self-reliant platform that nods to the South African colloquialism that means ‘soon’, a call to surrender to the moment and follow where the music takes you.




